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The unfair advantage by Ash Ali and Hassan kubba
- Other • 179 pages • 2023
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- $7.99
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‘How does a startup become so successful?’ 
As the first marketing director of Just Eat UK, and the number 3 hire on the 
senior management team, I have been asked this question over and over again. 
After the phenomenal £1.5 billion initial public offering (IPO) of our online food 
ordering startup in 2014, people would ask: 
‘Ash, you were there from the beginning. What is the secret?’ 
My mind would spin in all different directions trying to think of an accurate 
answer … Was it th...
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